BEYOND COMPLIANCE

MOVA, a mobility solution for the use of public transport

INTRODUCTION

Our team wanted to address the question of how to improve the experience of use of public spaces, that would go beyond compliance...

And after a process of ideation of possible problems to solve, we chose one: the space of public transport stations, in this case, in our city, Madrid.

THE CHALLENGE

How could we make the experience of using public transport in Madrid, and specifically, the interchanges, smooth and positive?

THE RESEARCH

The use of public transport is and will be key, and therefore, we wanted to investigate to know what the experience was like, how users lived it, understand where the biggest frictions were to think of possible solutions to improve their daily lives and therefore facilitate their use and that of new users who may be encouraged to leave the car and thus help to make Madrid a more sustainable city, thanks to a public transport that meets and serves.

We faced the challenge of how to address this problem and decided to focus on analyzing and quantifying the data related to this phenomenon. Every day, some 800,000 people use public transport in Madrid, and half of them use the interchanges every day, which translates into 5 times the current capacity of the Santiago Bernabeu stadium.

We researched the affected population and examined different interchanges in Madrid, identifying five key points in the capital where millions of people change modes of transport on a daily basis.

To fully understand the situation, we spent several days observing the spaces and what was happening in them.

In addition, we approached the users directly, conducting 15 in-depth interviews with different user profiles to reflect the diversity of the citizens of Madrid.

THE PROBLEM TO BE SOLVED

As a result of the research, we came up with several areas of action more related to the design of the spaces (furniture, signage, affluence), as well as security (night hours....) and incidents.

But, although each user had their own particularities, they all shared a very clear common experience: the difficulty in finding the information they needed on time and how this lack of information meant a loss of control that had a very negative impact on the experience. On the other hand, another great finding was to discover that in the face of this, the users helped each other.

It was at that moment that we had our big revelation: Eureka!

THE SOLUTION

We decided to design an application called Mova, with the purpose of providing useful information in real time to all users and allowing the users themselves to help each other using their own voices.

In this way, we sought to foster a collaborative network among users that would make the experience at the interchanges much more fluid and informed.

In short, our solution, Mova, seeks to improve the user experience at Madrid's transport interchanges.

Through data analysis, space observation, user interviews and the creation of a collaborative application, we aim to provide accurate information and facilitate interaction between users, thus creating a more positive and enriching experience at the interchanges.

REQUIREMENTS AND LIMITATIONS

This, was our first project at La Nave Nodriza.

Without knowing each other, we started working together and iterated the solution proposal and pitch to improve the result, thanks to the feedback from our mentors and peers and the best gear of the team members.

LEARNINGS

The most important thing was, in this first project done as a group, to know ourselves and work well as a team during the process. To be aware of the individual role at the service of the whole, so that the result is the best.

MY ROLE

My natural predisposition to "push" led me to take an active role in terms of trying to organize the work to be on time in each phase and to propose ideas in the conceptualization phase.

www.rlopezvazquez.com

#InspiringPositiveSolutions🌱